Tips, guides, and insights for growing your business with AI
Because the entire job of an ad is to make the phone ring. Once it rings, the ad has done its work. What happens next is entirely on you.
Research from Invoca found that home services businesses miss 27% of all inbound calls — and each one represents roughly $1,200 in lost potential revenue.
In 2025, texting officially overtook email as the number one way consumers prefer to reach businesses for customer service (Sakari, 2025). Not a phone call. Not a contact form. A text.
Research shows that the average small business loses $126,000 per year from missed calls alone (DialZara, 2024). For home services businesses specifically — plumbers, HVAC companies, pest control, cle
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